Marketing Team Agent

The marketing team agent is responsible for content generation, campaign strategy, and SEO optimization. It supports data-driven marketing decisions while maintaining a consistent brand voice.

Implementing the Marketing Agent

// src/agents/marketing.ts
import { query } from "@anthropic-ai/claude-agent-sdk";
import { AgentResponse } from "../shared/types";
import { extractText, log } from "../shared/utils";

const MARKETING_SYSTEM_PROMPT = `You are a marketing strategist specializing in B2B SaaS.
You prefer data-driven decision-making and value brand consistency.
All content should consider both SEO and conversion rates.
Always present results in an actionable format.`;

export async function runMarketingAgent(task: string): Promise<AgentResponse> {
  log("MARKETING", `Starting task: ${task.slice(0, 40)}...`);

  const response = await query({
    prompt: `${MARKETING_SYSTEM_PROMPT}\n\n---\n\n${task}`,
    options: {
      maxTurns: 12,
      tools: ["Read", "Write", "Glob"]
    }
  });

  const result = extractText(response);
  log("MARKETING", "Task completed");

  return {
    department: "marketing",
    result,
    confidence: "high",
    actionItems: extractActionItems(result)
  };
}

function extractActionItems(text: string): string[] {
  const lines = text.split("\n");
  return lines
    .filter(l => l.match(/^[-*]\s+|^\d+\.\s+/))
    .map(l => l.replace(/^[-*\d.]\s+/, "").trim())
    .filter(l => l.length > 10)
    .slice(0, 5);
}

Key Marketing Workflows

1. Generating a Content Calendar

> Marketing Team: Please create next month's content calendar.
  Product: AI development tool / Target: Mid-size enterprise dev team leads
  Channels: Blog, LinkedIn, Newsletter

Agent Response Example:

## March Content Calendar

### Blog (Twice a week)
- 3/3 (Mon): "How to Improve Development Speed by 40% with AI Coding Tools"
- 3/7 (Fri): Customer Success Story: Results after 6 months of adoption at Company A
- 3/10 (Mon): "5 AI Development Trends for 2026"
...

### LinkedIn (Daily)
- Tech tips sharing (60%)
- Customer testimonials (20%)
- Company culture (20%)

### Newsletter (Bi-weekly)
- 3/15: AI Development Tools Special Edition
- 3/29: Reader Q&A + Product Updates

2. SEO Content Optimization

async function seoOptimize(content: string, targetKeyword: string) {
  return runMarketingAgent(
    `Please optimize the following content for SEO focusing on the "${targetKeyword}" keyword.

    Requirements:
    - Keyword density of 1.5~2.5%
    - Include keyword in titles/subtitles
    - Write a meta description under 160 characters
    - Identify internal/external linking opportunities
    - Readability score of 70 or higher

    Content:
    ${content}`
  );
}

3. Competitor Analysis Report

async function competitorAnalysis(competitors: string[]) {
  return runMarketingAgent(
    `Analyze the following competitors and write a marketing strategy report:
    ${competitors.join(", ")}

    Analysis Items:
    1. Positioning and USP of each company
    2. Content strategy patterns
    3. Target customer segments
    4. Opportunities for our differentiation
    5. 3 immediately actionable tactics`
  );
}

4. Campaign Performance Analysis

async function analyzeCampaign(
  campaignData: string,
  campaignName: string
) {
  return runMarketingAgent(
    `Analyze the performance of the ${campaignName} campaign and suggest areas for improvement.

    Performance Data:
    ${campaignData}

    Analysis Requests:
    - Evaluate achievement of core KPIs
    - Compare ROI across channels
    - 3 points that need improvement
    - A/B testing ideas for the next campaign`
  );
}

Specialized Prompts for the Marketing Agent

Optimized instructions for different marketing task types:

Task Type	Core Instructions
Blog Writing	"Use AIDA structure, empathize with reader problems in the first paragraph"
Social Media Copy	"Adhere to platform-specific optimal lengths, clearly include a CTA"
Email	"Subject under 35 characters, utilize personalization variables"
Press Release	"Inverted pyramid structure, include at least 2 quotes"
Ad Copy	"Focus on 1 core benefit, use action-oriented verbs"

Marketing Agent Usage Tips

• Save your brand guidelines document in prompts/brand-guide.md and include it in the system prompt
• Provide well-performing past content samples as few-shot examples
• Always request an SEO score and readability check after generating content